Sydney, Australia
Programs Used: Photoshop, Illustrator, Indesign, Chat GPT
Brand Overview:
Sydney needed a refresh to captivate tourists while celebrating the locals who call it home. Its new identity reflects a vibrant fusion of urban energy and natural beauty, bridging city life with coastal adventure. The icon is crafted to embody Sydney’s diverse essence as a coastal city rich in natural splendor and Aboriginal heritage. Designed to be both thrilling and welcoming, it presents Sydney as a dynamic playground where culture, nature, and community unite, offering endless opportunities for exploration.
Core Identity
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We are Sydney, a city that thrives on bold adventures, where urban excitement meets natural beauty.
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It matters because Sydney empowers travelers to embrace adventure, pushing boundaries and creating lasting memories.
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We deliver unforgettable experiences, blending city thrills with untamed outdoor exploration.
