Sydney Project Hero Section
Client: City of Sydney
Year: 2024
Role: Brand Designer

Sydney, Australia

A comprehensive destination rebrand capturing the vibrant spirit and cultural diversity of Australia's most iconic harbor city.

Destination Branding Identity Design Tourism Marketing Visual Strategy
Sydney Rebrand - Travis Crawford

Project Scope

  • City Identity Design
  • Logo & Mark Development
  • Brand Strategy
  • Visual System
  • Merchandise Design

Tools Used

  • Figma
  • Illustrator
  • Photoshop
  • Indesign
  • After Effects

Project Type

Conceptual city rebrand exploring modern civic identity

Reimagining Sydney's Visual Identity

A comprehensive rebrand concept for the City of Sydney, exploring how Australia's most iconic city could modernize its visual identity while honoring its rich heritage and vibrant culture.

This conceptual project encompasses logo design, brand system development, signage applications, and merchandise design, creating a cohesive identity that reflects Sydney's position as a global city.

Sydney rebrand concept overview
Sydney logo design exploration
Sydney brand guidelines and color system
Sydney brand applications and signage
Sydney wayfinding and environmental design
Sydney brand system implementation
Sydney digital applications and layouts
Sydney merchandise design - tote bag