Sydney Project Hero Section
Client: City of Sydney
Year: 2024
Role: Brand Designer

Sydney, Australia

A comprehensive destination rebrand capturing the vibrant spirit and cultural diversity of Australia's most iconic harbor city.

Sydney Rebrand - Travis Crawford

Project Scope

  • City Identity Design
  • Logo & Mark Development
  • Brand Strategy
  • Visual System
  • Merchandise Design

Tools Used

  • Figma
  • Illustrator
  • Photoshop
  • Indesign
  • After Effects

Project Type

Conceptual city rebrand exploring modern civic identity
Sydney rebrand concept overview
Sydney logo design exploration
Sydney brand guidelines and color system
Sydney brand applications and signage
Sydney wayfinding and environmental design
Sydney brand system implementation
Sydney digital applications and layouts
Sydney merchandise design - tote bag